What do you think is the most important trend that is cutting across all media industries and having the biggest impact on both professionals and users/consumers?
*Note: For the final blog posting, you must still use three
readings to support your responses. They can be from any point in the semester
and they must be assigned readings for the class (no additional outside
article/source required). Limit: 9 responses
Which two industries do you think will undergo the most change in the next 10 years? How will media professionals and users/consumers be impacted by those changes?
*Note: For the final blog posting, you must still use three
readings to support your responses. They can be from any point in the semester
and they must be assigned readings for the class (no additional outside
article/source required). Limit: 9 responses
Which celebrity has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages their brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? Limit: 6 responses
Why is branding so important in sports? How is it similar to, and different from, celebrity branding? What are some of the ways that successful athletes and franchises leverage their brands in the marketplace? Limit: 6 responses
Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years? Limit: 6 responses
What has been the biggest impact of the pandemic on the U.S. film industry? Do you think the pandemic will lead to long-term changes in the movie industry or will Hollywood eventually return to pre-COVID practices? Limit: 6 responses
How have the streaming wars impacted the film industry? What does the increased competition from streamers mean for filmmakers? And what does it mean for audiences? Limit: 6 responses
After years of declining sales, the music industry has seen revenue increases the past few years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 6 responses
Which music streaming service has the most sustainable business model? And which one do you think is struggling? Limit: 6 responses
What does it take for an artist to be successful in the music industry today? What are some of the different ways that artists have promoted themselves and their work? And do artists still need the backing of a major record label in order to succeed? Limit: 6 responses
How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 6 responses
What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the SVOD era? Limit: 6 responses
How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using TikTokers, Instagram stars, and YouTubers to promote products? Limit: 6 responses
What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play? Limit: 9 responses
Which two streaming services offer, or are developing, the best original TV series content? Which streaming services would benefit from creating more original content? Finally, do you think the streamers will eventually replace linear TV or continue to be a complementary/supplemental service for the majority of Americans? Limit: 9 responses
Given the changes in how audiences consume media, do ratings still matter? Why or why not? And are there alternative ways to better track media usage? Limit: 9 responses
How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past? Limit: 9 responses
Which major media conglomerate is best positioned to succeed and which organization will face the most challenges in 2021? Limit: 9 responses
Who will be the big winners – and losers – of the so-called “streaming wars”? Which companies will dominate and which do you think will struggle to find audiences over the next two years? Limit: 9 responses
