Which celebrity has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages their brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? Limit: 6 responses
Wednesday, March 24, 2021
Celebrity & Sports Blog 7, Question 2 (March 30th)
Why is branding so important in sports? How is it similar to, and different from, celebrity branding? What are some of the ways that successful athletes and franchises leverage their brands in the marketplace? Limit: 6 responses
Celebrity & Sports Blog 7, Question 3 (March 30th)
Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years? Limit: 6 responses
Wednesday, March 17, 2021
Film Industry Blog 6, Question 1 (March 23rd)
What has been the biggest impact of the pandemic on the U.S. film industry? Do you think the pandemic will lead to long-term changes in the movie industry or will Hollywood eventually return to pre-COVID practices? Limit: 6 responses
Film Industry Blog 6, Question 2 (March 23rd)
How have the streaming wars impacted the film industry? What does the increased competition from streamers mean for filmmakers? And what does it mean for audiences? Limit: 6 responses
Wednesday, March 10, 2021
Music Blog 5, Question 1 (March 16th)
After years of declining sales, the music industry has seen revenue increases the past few years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 6 responses
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