Celebrity & Sports Blog 7, Question 1 (March 30th)

Which celebrity has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages their brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? Limit: 6 responses

Celebrity & Sports Blog 7, Question 2 (March 30th)

Why is branding so important in sports? How is it similar to, and different from, celebrity branding?  What are some of the ways that successful athletes and franchises leverage their brands in the marketplace?  Limit: 6 responses

Celebrity & Sports Blog 7, Question 3 (March 30th)

Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years?  Limit: 6 responses

Film Industry Blog 6, Question 1 (March 23rd)

What has been the biggest impact of the pandemic on the U.S. film industry? Do you think the pandemic will lead to long-term changes in the movie industry or will Hollywood eventually return to pre-COVID practices? Limit: 6 responses

Film Industry Blog 6, Question 3 (March 23rd)

Hollywood has started to take steps to address critiques over its lack of diversity, particularly in the areas of race and gender. What else, if anything, needs to be done to make the film industry (behind the scenes) and its products (movies) more inclusive and representative of its audience? Limit: 6 responses

Film Industry Blog 6, Question 2 (March 23rd)

How have the streaming wars impacted the film industry? What does the increased competition from streamers mean for filmmakers? And what does it mean for audiences? Limit: 6 responses

Music Blog 5, Question 1 (March 16th)

After years of declining sales, the music industry has seen revenue increases the past few years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 6 responses

Music Blog 5, Question 2 (March 16th)

Which music streaming service has the most sustainable business model? And which one do you think is struggling?  Limit: 6 responses

Music Blog 5, Question 3 (March 16th)

What does it take for an artist to be successful in the music industry today? What are some of the different ways that artists have promoted themselves and their work? And do artists still need the backing of a major record label in order to succeed? Limit: 6 responses